Joe Fresh Beauty announces new F/W 2013 collection

By on September 20, 2013

53809_classic-classic-red-nude-shimmerBy: Lauren Brunetti

The Joe Fresh Beauty brand has refreshed its product line for Fall 2013. Enhanced formulations, improved packaging, and new trend-driven shades will be part of the new collection.

According to the official media release, eye shadow formulations in both classic and fashion shades have been enhanced, and lip glosses are more comfortable and less sticky on the lips. Transparent lids on all lipsticks will also make it easy to see the whole assortment of shades and new lipstick duos will provide customers with two seasonal lipsticks shades in one convenient package.

Joe Fresh Beauty has also expanded their mascara line, which now includes two new colours — Brown Length Lash Mascara for softer definition and Cobalt Blue Plump Mascara for trend-setters.

“This collection allowed me to play with colour and trends, while also focusing on classic essentials for any beauty kit. We’re so proud of the level of quality we were able to achieve with these products,” says Simone Otis, Joe Fresh Beauty Director.

“Customer feedback is important to us,” says Joe Mimran of Joseph Mimran & Associates, Creative Director Joe Fresh, for Loblaw Companies Limited. “Our new two piece nail polish is an example of how our customer feedback inspired us. We heard the wish for a smaller, easier to use lid so we challenged ourselves to modify the design and deliver on what our customer’s want.”

The Fall 2013 collection will be available at Loblaw banner stores including Real Canadian Superstore starting September 2013.


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