The return of the scrunchie

By on May 9, 2013
By: Andrea Victory-LaCasse


There are items of fashion that make a great appearance and then seem to die a slow ‘don’t list’ death for many years to come.  Some call them fads, I call them fond fashion memories: Embroidered ʻmomʼ vests, Dr. Quinn hair, baby tees, shall I go on? Such has been the sad fate of the Scrunchie.


Until now. Maybe.
For us late ’80s/early ’90s kids, the pouffy hair accessory has been subject to much ridicule. Remember that Sex and the City episode? Burger’s confidence was tried, a non-new yorker’s was elevated; all because of a simple hair tie. The scrunchie is more than a tool, it’s a style flare.


I had many Scrunchie’s in the days of my youth, and a special one I remember. I purchased it on my first trip out of the country without my parents, it was silk with a faded American flag print. I got it in Boston and I was very careful with it. I never let the silk touch wet hair, and saved it for only the highest of ponytails. When I think of it, I canʼt help but think of my ’80s childhood icons with baby bangs and ponytails, and then I am reminded of it’s innocence and following that, it’s benefits: gentle on the strands, a volume enhancer, yet another object of use for self-expression.


To be honest, I for one have been long awaiting the comeback. I admit, I’ve been pulling my hair up with one since the ’90s for my private night-time face washing routine, and I’m getting a little antsy to get a knot of fabric around my sock bun. In public.


If you’re like me, you’ll be glad to know that Ashish recently breathed new life into the fated scrunchie, giving us hopefuls a glimpse of what may be the next big thing. Though it’s hard to say if the trend will catch on yet again, and there is some head shaking to be expected, this time I will stand by the backlash, ponytail high (and sequined), fist in air, an extra scrunchie wrapped ’round my wrist.

One Comment

  1. Danielle

    May 9, 2013 at 10:06 pm

    It’s about time! I’m also happy about the return of the scrunchie.

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